CREATOR PARTNERSHIPS COORDINATOR

To apply: please email your resume, portfolio, and cover letter to jobs@alicelanehome.com.

About the Role

Alice Lane Home Collection is looking for a highly motivated, outgoing, and organized Creator Partnerships Coordinator to help grow and strengthen our creator community. This role is for someone who genuinely loves people, social media, content, and beautiful interiors - and is ready to take initiative, experiment with new ideas, and jump in wherever needed.

You'll work directly with our Creator Partnerships Manager to discover creators, build long-term relationships, coordinate gifting and campaigns, support affiliate and social commerce programs, and help creators successfully share Alice Lane with their audiences. Priorities can shift quickly, so this person should be comfortable supporting the department's highest-priority needs while continuing to move known responsibilities forward independently.

We're building a creator program where partners aren't simply sent product - they're given the product knowledge, content insights, examples, education, and support they need to create great content, earn meaningful commission, and build lasting relationships with Alice Lane.

What You'll Do

Creator Partnerships + Community

•      Discover and recruit high-potential creators across TikTok, Instagram, ShopMy, LTK, TikTok Shop, YouTube, and emerging platforms.

•      Build genuine long-term creator relationships through warmth, competence, and consistent communication; manage outreach, inbound requests, follow-ups, and ongoing support.

•      Help onboard and educate creators on Alice Lane products, our customer, brand story, campaigns, commission opportunities, and content ideas.

•      Help build an engaged creator community and useful creator briefs that share product benefits, talking points, hooks, examples, and what's currently working.

Content Experimentation + Platform Research

•      Create and manage separate work-focused Instagram, TikTok, and YouTube accounts for hands-on research and experimentation - separate from personal social accounts.

•      Regularly film, edit, and publish simple short-form Alice Lane content (Reels, TikToks, and YouTube Shorts) using the showroom and available product. Content may be on-camera or faceless.

•      Test products, hooks, formats, sounds, editing styles, links, and content ideas to learn what earns attention, engagement, clicks, and sales - then apply those learnings to our creator strategy.

•      Be comfortable participating in and helping run Alice Lane TikTok LIVE and other emerging social-commerce initiatives.

Gifting, Campaigns + VIP Experiences

•      Coordinate gifting, product selections, shipping, campaign details, paid and organic opportunities, commitments, and follow-ups.

•      Work cross-functionally with Marketing, Showroom, Warehouse, Operations, and Delivery to create an excellent creator experience.

•      Occasionally assist onsite with VIP creator deliveries and installations alongside our delivery and internal teams, and support local creator activations throughout the Wasatch Front.

Events + Relationship Building

•      Help plan and execute showroom creator events, trade shows, creator activations, and other marketing events.

•      Be comfortable approaching new people, starting conversations, representing Alice Lane warmly, and assisting with hands-on event needs.

Team + Priority Support

•      Work closely with the Creator Partnerships Manager on the department's highest-priority projects and initiatives, including one-off needs that may shift based on company and leadership priorities.

•      When a project is waiting on direction, approval, product, or another team, proactively move other known priorities forward rather than waiting for the next assignment.

•      Look for opportunities to solve problems, improve processes, support the team, and make a meaningful difference without needing every next step assigned.

Organization + Performance

•      Keep creator communication, gifting, campaigns, follow-ups, and reporting organized and accurate.

•      Track creator participation and performance; pay attention to which creators, products, hooks, and videos are driving engagement and sales.

•      Turn successful content and performance insights into repeatable ideas the broader creator community can learn from.

Who We're Looking For

•      Warm, personable, confident, and genuinely enjoys connecting with people.

•      A self-starter who takes initiative and keeps meaningful work moving without needing every next step assigned. We don't expect you to know everything - we do expect you to ask questions, learn quickly, use good judgment, and keep moving the priorities you do understand while waiting for direction on the ones you don't.

•      Someone who naturally thinks, 'What else can I do to make a difference?'

•      Highly organized, adaptable, dependable, and comfortable managing many conversations and projects at once.

•      A strong written and verbal communicator who is comfortable with outreach, relationship building, filming, basic video editing, and simple short-form content creation.

•      Comfortable being on camera when needed, while also understanding how to create effective faceless content.

•      Curious about why content performs and excited about interior design, home decor, creators, social commerce, or the creator economy.

•      Someone who brings both warmth and competence to every interaction.

Bonus Points

Experience in influencer or creator marketing, affiliate marketing, ShopMy, LTK, TikTok Shop, Discord/community management, TikTok or Meta advertising, creator gifting/PR, social analytics, short-form video, video editing, or events is a plus - but not required. We care just as much about initiative, communication, curiosity, work ethic, adaptability, and relationship-building ability.

What Success Looks Like

Find great creators → Build relationships → Get Alice Lane into their homes → Educate + support → Creators post + earn → Identify and test what works → Share learnings → More creators succeed → Grow together

Ultimately, we want Alice Lane to be one of the best brands for creators to work with - and you'll play an important role in helping us build it.

Schedule + Work Environment

•      Full-time and fully in-office at Alice Lane Home Collection in Draper, Utah.

•      Proposed schedule: Monday-Friday, 9:00 AM-5:00 PM.

•      Occasional flexibility outside standard hours may be needed for creator events, trade shows, TikTok LIVEs, installations, and special activations.

•      Occasional local travel for VIP creator deliveries, installations, events, and partnership opportunities throughout the Wasatch Front.

Physical Requirements

This role can be active and hands-on at times. Candidates should be comfortable standing for extended periods during events and occasionally lifting, carrying, or moving products and event materials weighing up to 50 lbs, with assistance when appropriate.